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Body copy / Writing copy

Body copy / Writing copy -           Focus on generating strong article ideas and crafting and revising the article with a good attention to detail -           Look at structure of the different types – number of questions, paragraphs, word count, and size. Generating ideas -           Analyse publications you enjoy reading -           Consider recent trends or topics you talked about with friend or peer -           Look up upcoming events in your area. -           Consider what other writers are publishing -           Think of a new angle on a familiar topic Crafting the article -           Research your art...
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Font examples

Font examples Time:     Formal Intelligence Classic, clear Used in formal letters, text books , books Sophisticated, high brow Old fashioned – traditional , reputation history   Associated with academia / being educated Serious + informative   Gravitas – weighty serious depth  Arial/ Calibri: -           Simple , clean easy to read accessible, taking action. -           Informal – lacks seriousness -           Modern, contemporary, new , exclusive
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codes and convetions of front covers and double page spreads

Codes and conventions of front covers and double page spreads Front covers: -           Main image in centre of the Page – usually a person or people -           Masthead – large font, all the same size, always in the top third. -           Main feature article – large font, usually in middle third – anchors meaning of main image. Content is usually topical/ new/ recent/ exclusive -           Snapshots of other articles – photos/ images/ end / cover lines usually in left + right thirds occasionally along the bottom but these tend to be shorter -    Usually 3 or 4 main colours, sometimes uses different shades of a colour for variety -    Usually 3 – 4 fonts used, but bold/ 3D / italics added to make them look different. -    Colour blocks – blocks of full colou...
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